Shades “Product Range ” page While the usability part of me wants to fix the homepage slider and messaging, the consumer part of me finds this information interesting. (Link if you want to read it.) It's on this page that I learn Blinds Chalet is a reseller of window coverings made in the United States. The company's definition of "Made in USA" complies with the FTC standard. BlindSaver Like Blinds Chalet, BlindSaver is a stockist of various brands of awnings and awnings. I visited this website because the keywords in the title tag matched my search query.
The organic search listing brings me to a “Made in America” landing page (Figure 11), which indicates that the company offers a line of “custom awnings and blinds assembled here in America.” blind landing Figure 11: BlindSaver landing page However, after looking jewelry retouching service at a number of products listed on the page, I'm not sure if any of them are actually made in the USA. Nothing in the product description says "Made in USA". If, as a consumer, you accessed the website through the home page (rather than the landing page above),
you would not know if any of the products are made in the United States, because the copy of the home page and navigational elements lack the “Made in the USA” message. Indeed, searching for “made in USA” using the site's search box brings up a results page with the message “There were no products that matched all of the search words” (Figure 12). So a bit confusing. blind search-saver Figure 12: Site search results page for BlindSaver Recommendations for search marketers