Understanding your audience and industry is the key to creating headlines that people have to click on. People react differently on different platforms, so while you may know exactly how to craft headlines that attract shares on Pinterest, the same might not work as well on Facebook. It's also important to note that B2B and B2C companies are all different, from heading phrases to optimal number of words. This brings me to my next point ... Free Bonus Downloads: Use this bonus guide to explain content enhancements and maximize traffic and leads. Click here to download for free now! We've helped
Fortune 500 companies, venture-backed whatsapp database startups, and companies like yours grow revenue faster . get a free consultation best length for headlines Is there really a magical length of headline that will help promote more engagement? Does it really make a big difference? It happens, yes, yes. Some experts argue that the best headlines are short, sweet, and sensible, while others testify that 18-word long headlines are the most engaging. Buzzsumo decided to test all these assumptions in a survey of 100 million headlines. In the articles they analyzed, they checked the number of words in the headline and cross-referenced it with the average number of Facebook engagements. Here's what they found: Buzzsumo average word heading sauce
The graph shows that 12-18 word headlines generate the highest levels of engagement on average. This may sound like a lot, but a phrase this long really helps you get your point across. Some examples include: Economic Freedom: How to Generate Long-Term Wealth in the Short Term (12 Words) Video Content Quick Start Guide: Confident in your camera in 5 steps (14 words) Two tough lessons I learned from starting (and failing) an online business (12 words) Examples of great headlines There's no better way to learn how to create a hero headline than to see one that's already working really well.